微信小游戲聯合發(fā)起“WeCare公益計劃”，踐行科技向善精神

瀏覽：作者：來源：時間：2020-11-30 分類：

去年11月，“燈山行動”公益小游戲引發(fā)媒體廣泛關注，開發(fā)團隊將公益與小游戲結合，為玩家?guī)砣の队螒蝮w驗的同時，幫助偏遠山區(qū)求學的孩子建起路燈，目前遂川

去年11月，“燈山行動”公益小游戲引發(fā)媒體廣泛關注，開發(fā)團隊將公益與小游戲結合，為玩家?guī)砣の队螒蝮w驗的同時，幫助偏遠山區(qū)求學的孩子建起路燈，目前遂川縣珠田鄉(xiāng)110套已全部完工。

“燈山行動”僅為公益小游戲的開端， 4月22日，微信小游戲、騰訊基金會及騰訊追夢計劃聯合發(fā)起“WeCare公益計劃”，助力更多有“溫度”的文化互動類小游戲“破土而出”，幫助開發(fā)者研發(fā)兼具創(chuàng)意和品質的作品，使平臺生態(tài)更豐富、多元。

指尖助力慈善，游戲“創(chuàng)意”變“創(chuàng)益”

據介紹，“WeCare公益計劃”將于4月25日啟動報名，此次比賽以公益與創(chuàng)意為首要標準，參賽作品題材包括但不限于文化藝術類、知識科普類、社會關愛類及行為倡導，參賽者可弘揚中華民族文化，或將具有公益意義的知識進行包裝，通過趣味的形式進行科普，也可通過游戲呼吁玩家關注社會問題及關愛社會人群。

此外，作品一旦入圍即可獲得騰訊內部專家一對一指導，根據不同作品的研發(fā)情況，專家會幫助參賽者實現小游戲創(chuàng)意。“WeCare公益計劃”還將為小游戲提供最高達120萬的運營支持，以及騰訊產品的推廣支持、“99公益日”等傳播資源的聯動，幫助作品和團隊獲得更大的社會影響力。

激勵開發(fā)者呈現多元價值想法，共助平臺生態(tài)優(yōu)化

2019微信公開課PRO上，張小龍?zhí)岢鲂∮螒驊撌且粋€體現創(chuàng)意的地方，希望未來小游戲更多的是一種精神的體驗。目前，創(chuàng)意和價值體現正成為微信小游戲的發(fā)展重點，平臺推出創(chuàng)意鼓勵計劃、“文化互動”小游戲類目，鼓勵創(chuàng)意小游戲及具有正向價值的小游戲誕生。

此次的“WeCare公益計劃”更是將創(chuàng)意與正能量結合，為參賽的開發(fā)者們提供了呈現多遠價值想法的機會，激勵其在“文化互動”類目下產生更多多元價值的想法，思考小游戲多元體現方式以及正向價值，從而與微信小游戲團隊共同推動平臺健康發(fā)展。

微信小游戲團隊表示，期望通過“WeCare公益計劃”與開發(fā)者共同探索和發(fā)揮“游戲以外”的多元價值，建設更豐富的小游戲生態(tài)。同時，希望有更多小游戲開發(fā)者加入進來，以趣味的方式傳遞公益精神，踐行科技向善精神。

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